Sales & Marketing Manager - IVD Molecular Diagnostics

Categoria: Healthcare / Pharmaceutical
Luogo di lavoro: Milano e provincia

Sales & Marketing Manager - IVD Molecular Diagnostics

Sales & Commercial Strategy

• Define and implement sales strategies aligned with company objectives and growth plans;
• Lead and manage the sales team including agents;
• Develop key account strategies for hospitals, public and private laboratories, and reference centers;
• Oversee pricing strategies, tenders, contracts definition, order negotiations, and order processing;
• Monitor sales budgeting, forecasting, and performance against budget and sales objectives, implementing appropriate countermeasures when not met.

Marketing & Product Management

• Develop and execute marketing plans for molecular diagnostic assays, instruments, and consumables;
• Define product positioning, value propositions, and go-to-market strategies;
• Coordinate product launches in collaboration with all the other concerned functions;
• Oversee market analysis, competitive intelligence, and customer feedback;
• Supervise creation of marketing and scientific materials.

Customer Support Services

• Oversee Customer Support Services, including technical support, application support, and service contracts;
• Ensure high levels of customer satisfaction, retention, and long-term partnerships;
• Coordinate service team activities (installation, maintenance, training, troubleshooting);
• Define and monitor service KPIs, response times, and quality standards;
• Collaborate with Operations and Supply Chain to ensure timely delivery of products and spare parts.

Business Development & Market Expansion

• Identify new business opportunities, partnerships, and channel partners;
• Represent the company at industry events, congresses, and customer meetings.

Cross-Functional Collaboration & Compliance

• Work closely with all the concerned functions to ensure compliance with IVD regulations (IVDR, ISO 13485, CE marking);
• Provide commercial and customer feedback to support product improvement and innovation.

Requisiti: Qualifications & Experience Bachelor's degree in Life Sciences, Biotechnology, Molecular Biology, or Business (MBA or advanced scientific degree preferred); 8-10+ years of experience in Sales & Marketing within the IVD sector; Strong knowledge of Molecular Diagnostic market (RT-PCR), preferably including digital PCR and NGS; Knowledge of Italian clinical laboratories Key Opinions Leaders; Proven leadership experience in medium-sized or growing companies; Track record in managing Customer Support functions; Experience in the Italian healthcare market; international exposure is a plus. Skills & Competencies Strong leadership and team management skills; Customer-oriented mindset with focus on service excellence; Being a doer, with the ability to change the organization and make a difference; Strategic thinking combined with hands-on operational capability; Excellent communication and negotiation skills (Italian and English required); Ability to work effectively in a regulated and dynamic environment. Travel Regular travel within Italy and occasional international travel.